Ninja
The essential air fryer brand
In just a few years, Ninja has established itself as a major player in the air fryer market. This American brand, a subsidiary of SharkNinja, is now widely regarded as the #1 air fryer brand thanks to its innovative, high-performance products that are highly rated by consumers.
In just a few years, Ninja has established itself as a major player in the air fryer market. This American brand, a subsidiary of SharkNinja, is now widely regarded as the #1 air fryer brand thanks to its innovative, high-performance products that are highly rated by consumers. In this article, we will briefly trace Ninja's history, explain the reasons behind its success, showcase its best current models and break down the latest air fryer market trends.
Ninja brand history
The Ninja brand belongs to the American group SharkNinja Operating LLC, founded in 2003 and based near Boston, Massachusetts. Originally, the company (initially named Euro-Pro) made its name with the Shark range of vacuum cleaners, then launched the Ninja range dedicated to kitchen appliances (blenders, multi-cookers, air fryers, etc.). The first Ninja product – a bar blender – was launched in 2009 on the North American market, followed by international expansion from 2010 onwards. The company officially adopted the name SharkNinja in 2015 during its global repositioning. In 2020, SharkNinja entered the French market and quickly disrupted the air fryer segment. Ninja's arrival “woke up” this market by applying its methods focused on product innovation and customer satisfaction. Within a few years, Ninja managed to establish itself among the leading household appliance brands in France, particularly thanks to its flagship air fryers. SharkNinja went public on the New York Stock Exchange in 2023, reflecting its meteoric rise.
Ninja, the #1 air fryer brand: keys to success
Why is Ninja considered the #1 air fryer brand today?
Continuous innovation and intensive R&D
Ninja places innovation at the heart of its strategy. SharkNinja employs nearly 800 engineers and launches around twenty new products per year, with a very short development cycle (12 months from concept to market). Over 16 years, approximately 4,000 patents have been filed, demonstrating prolific research and development. This culture of innovation allows Ninja to introduce groundbreaking features to the market. For example, Ninja popularised the concept of dual-compartment air fryers (two independent cooking baskets) – a true usage revolution now imitated by competitors.
Cooking performance and versatility
Ninja air fryers are renowned for their high cooking performance. For example, the Ninja Air Fryer MAX AF160EU delivers 1,750 W of power and can reach a temperature of 240 °C in Max Crisp mode, while many competitors cap out at 200 °C. This superior power translates into faster cooking times and crispier food. Furthermore, Ninja prioritises versatility: its air fryers generally offer 4 to 7 cooking modes (Air Fry, roast, reheat, dehydrate, bake, grill, etc.), extending possibilities well beyond simple fries.
Practical, user-centred design
Design at Ninja goes beyond aesthetics – it is driven by real-world use. The brand designs its appliances based on actual consumer needs. Ninja's motto: put users at the centre to fully meet their needs. Products are tested by consumers at every stage, and only those achieving high satisfaction scores make it to market. This commitment is reflected in highly popular design innovations such as the Dual Zone Air Fryer, which allows you to cook two different dishes simultaneously.
Reputation, customer satisfaction and marketing
Ninja quickly built a strong reputation through positive word-of-mouth and excellent customer reviews. The strategy of only releasing products that have achieved near-perfect satisfaction ratings (minimum 4.7/5 in consumer testing) has paid off. As a result, most Ninja air fryers top online sales charts with hundreds of 5-star reviews. In 2024, the brand claims nearly 40% market share by value and holds the top 4 positions in sales rankings.
Ninja air fryer advantages
Discover why Ninja is a reference on the air fryer market
Continuous innovation and intensive R&D with nearly 800 engineers
Exceptional cooking performance (up to 240 °C in Max Crisp mode)
Practical, user-focused design tested by consumers
Strong reputation with near-perfect satisfaction ratings (4.7/5)
Revolutionary dual-zone models
Versatility with 4 to 7 cooking modes depending on the model
Best Ninja air fryer models
Compare the key features of Ninja flagship models
| Model | Capacity | Power | Key features |
|---|---|---|---|
| Ninja Air Fryer MAX AF160EU | ≈ 5.2 L (XL bowl) | 1,750 W |
|
| Ninja Foodi MAX Dual Zone AF400EU | 9.5 L (2 x 4.75 L drawers) | 2,470 W |
|
| Ninja Foodi Flex Drawer AF500EU | 10.4 L (modular drawer) | 1,630 W (approx.) |
|
| Ninja Double Stack XL SL400EU | 9.5 L (2 stacked drawers) | 2,400 W (approx.) |
|
Ninja air fryers
Discover our selection of the best Ninja models
Ninja Foodi Dual Zone Digital Air Fryer, 2 Drawers, 7.6L, 4-in-1 AF200EU
Oil-free fryer, Air Fry, Max Crisp, Roast, Reheat, Non-stick, dishwasher-safe baskets and plates
NINJA Foodi FlexDrawer Air Fryer, Dual Zone with Removable Divider, Large 10.4L Drawer, 7-in-1, Dual Zone, Dishwasher Safe, 8 People, AF500EUCP
Large capacity oil-free fryer for the whole family. Dual compartment air fryer, 8.3L capacity, 8 people, 7 automatic programs, oil-free fryer, digital touchscreen, Dual Essential Inox
Ninja MAX PRO Air Fryer 6.2L (AF180EU)
3-in-1 air fryer (air fry, roast, bake), 6.2L, non-stick coating, digital, grey, family size.
NINJA Double Stack XL Air Fryer, Vertical Oil-Free Fryer, Dual Drawer, 4 Cooking Levels, White SL400EUWH
Vertical dual drawer air fryer, 9.5L, 6 functions, 2 racks, 8 portions, tongs included, black/copper.
Ninja CRISPi Portable Oil-Free Fryer 3.8L, 4-in-1 Air Fry, Roast, Keep Warm, Re-crisp, Compact Design, 2 Containers with Lids, 1700W, Sage FN101EUSG
Compact 3.8L format easy to carry, 4 functions (Air Fry, Roast, Reheat, Crisp), two stackable containers with lids to take your meals on the go, 1700W for fast results.
Current air fryer market trends
The air fryer market is booming, driven by innovation trends
Smart cooking and automatic programmes
Recent models increasingly incorporate cooking algorithms that simplify use. Similar to kitchen robots, many air fryers offer preset programmes that automatically adjust temperature, time and cooking mode based on the chosen recipe. This “smart cooking” also includes the emergence of sensors and probes: for example, some high-end air fryers feature a built-in thermal probe that automatically stops cooking when the core of the food reaches the desired temperature.
Dual-zone air fryers
The dual basket is arguably the biggest innovation in the air fryer market in recent years. Pioneered by Ninja in 2021, the Dual Zone trend has spread widely. The concept appeals to consumers because it allows them to prepare a complete meal in a single session, with each basket cooking a different dish and the appliance ensuring everything is ready at the same time. In 2024, one in two air fryers sold was a dual-basket model, a sign that this configuration is becoming a market standard.
Connectivity and smartphone-assisted cooking
The wave of connected kitchen appliances is also reaching air fryers. Manufacturers like Philips and Cosori now offer air fryers that connect via Wi-Fi to a mobile app. In practice, this connectivity primarily provides ease of use: through the dedicated app, users can access a wealth of recipes and directly launch the corresponding cooking programme from their phone. The app also sends end-of-cooking notifications and allows remote adjustments to settings while cooking.
Greater versatility and appliance convergence
A key trend is the merging of functionalities. Consumers are looking for appliances that can do everything, and manufacturers are responding. We are seeing multi-function air fryers that combine oil-free frying with a barbecue grill, or integrate oven or steam functions. These hybrid appliances reflect the all-in-one trend: the air fryer is becoming a multi-function cooking platform. Additionally, capacities are growing (models of 10–12 L oven-style units can roast a whole chicken), reflecting the ambition to make the air fryer a credible substitute for a family oven.
Why choose a Ninja air fryer?
Choosing a Ninja air fryer means choosing the #1 air fryer brand in France. Ninja has conquered the market through constant innovation, outstanding cooking performance and close attention to customer needs. The brand holds nearly 40% market share by value and occupies the top 4 spots in sales rankings, outperforming long-established manufacturers.
FAQ – Everything about Ninja air fryers
What are the advantages of Ninja air fryers compared to other brands?
Ninja air fryers stand out thanks to their Max Crisp technology that delivers ultra-crispy cooking, their dual-zone models that let you cook two dishes simultaneously, and their excellent value for money. They also offer large capacities suited for families.
Are Ninja air fryers suitable for a large family?
Yes, Ninja offers several models with large capacities (up to 9.5 L) and dual-zone versions that can prepare meals for 6 to 8 people. Models like the Ninja Foodi Dual Zone are particularly well suited for large families.
Is Ninja’s Max Crisp technology really effective?
Yes, Ninja’s Max Crisp technology uses optimised high-temperature air circulation to create a crispy layer similar to traditional deep frying, but with up to 75% less fat. Users report excellent results on fries, nuggets and other fried foods.
Which Ninja model should I choose based on my budget?
For a tight budget (€80–120), the Ninja Max AF400 is an excellent choice. For a mid-range budget (€150–200), the Ninja Foodi Dual Zone offers maximum versatility. For a higher budget (€250+), premium Ninja models provide advanced features and very large capacities.
Are Ninja air fryers easy to clean?
Yes, most Ninja models have dishwasher-safe baskets and accessories. The non-stick coating also makes cleaning easier. Some models even feature automatic cleaning functions.